11. Launching API Programs in Non API-First Companies

Jeannie Hawrysz, leader of API Programs at SAS, shares how to successfully launch an API program in non API-first companies.

Specifically, we cover:
• Why you should work in API management
• Forming centers of excellence
• Building bridges across the API lifecycle
• Sweating Dev personas
• Using workflows to guide Devs
• The minimum criteria for externalizing
• Making PMs accountable
• Why APIs should make money
• 4 technical considerations for a successful program
• Always align with a business need
• Making vision, patience and empathy key

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