#5: Thinking about software development investment

 In this episode I want to talk about how to think about investing in software development.

I see too many people thinking that software development is an activity with one outcome – success.

And with that I see funding being made to that software development with the expectation that it will deliver specific anticipated benefits.

I want to take you through why I think that mindset is incorrect and how you should be thinking when investing in software development.

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