Josh Constine (Investor @ SignalFire, Previously Editor-At-Large @ Techcrunch): Treating PR like Fundraising

Josh Constine is a Principal investor and Head Of Content at venture capital fund SignalFire. He invests in early stage startups across verticals with a focus on social apps, visual communication, remote work, entertainment & media, and tech's transformation of new sectors.

In this episode, we talked about: 

• Why PR is like fundraising
• How to trigger the curiosity of a journalist
• Understanding the objectives and risks of PR
• Identifying your "Superhero Origin Story"
  

Episode source