Notifications North Star - Stephanie Griffith, Marketing Expert

Notifications North Star, sponsored by Courier!

Guest: Stephanie Griffith is an email and SMS marketing expert, and a marketing strategy consultant. She is a startup founder, and has been involved with big names like Drip, Thinkful, Bath & Body Works and more. She is also the host of the Conversational Commerce podcast.

Questions:

• What is the primary goal for someone in your role, which you mention required you to be sending millions of emails a day?
• So there was a viral HackerNews thread recently, titled "I only like the important notifications, not promotional ones." What does this mean to someone who advises to send promotional messaging for a living?
• Should we stop sending promotional messages?
• In the world of messaging, what would the perfect world look like? Do we need to go to detailed preferences for all?
• As applications evolve and become more complex, notifications become a secondary UX layer that often lives on users devices. How do we keep users from opting out of this critical user experience?
• What impresses you about Courier, and how they are approaching notifications as a UX layer?

Links

• https://www.courier.com/
• https://www.linkedin.com/in/stephaniegriffith1/
• https://podcasts.apple.com/us/podcast/conversational-commerce/id1606214549

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Episode source