12: Building a CDP on your Data Warehouse with Nicholas Ziech-Lopez of MessageGears

In this episode of The Data Stack Show, hosts Kostas Pardalis and Eric Dodds talk with Nicholas Ziech-Lopez, director of product strategy at MessageGears. MessageGears is designed to reduce data friction for marketers by connecting directly to a brand’s data source and using their live data. This episode centered around the world of CDPs and where MessageGears fits in that space.

Highlights from this week’s episode include:

• Nicholas’ arrival at MessageGears and the company’s background (2:20)
• MessageGears data sources (6:52)
• Accessing the data warehouses (9:19)
• Coordination and crossover of data and marketing roles (20:57)
• Being a customer marketing platform (31:43)
• Dealing with messy data (36:04)
• Bridging the physical and digital world with consumers (43:49)
• What’s coming up next for MessageGears (51:09)

The Data Stack Show is a weekly podcast powered by RudderStack. Each week we’ll talk to data engineers, analysts, and data scientists about their experience around building and maintaining data infrastructure, delivering data and data products, and driving better outcomes across their businesses with data.

RudderStack helps businesses make the most out of their customer data while ensuring data privacy and security. To learn more about RudderStack visit rudderstack.com.

Episode source