Guest

•  Jeff Gamet - Text Expander Evangelist 
  • TextExpander - @textexpander
  • Twitter @jgamet
  • Instagram @jgamet

Related Episodes

• Episode 26 - App Search Optimization with Ariel Mitcheli

Sponsors

BrightDigit

• Specialize in helping businesses build apps for iPhone, iPad, Mac and Apple Watch
• 10 years of experience developing for a variety of Apple platform
• Helping dev shops which lack experience with Apple platforms and Swift

Contact me if you need help today.
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Importance of Reaching the Press

• Clear messaging prevents uncertainty and ambiguity
• Pay attention and communicate with users
• Get insight from the users by scheduling calls
• Cater your messaging to your audience
• Using PR Services (ex. PRLog) are helpful but personal relationships are important

Going to the Right Audience

• Based on the target device (Android vs iOS) and industry, pitch to right journalists
• Talk to developers who have done apps in that space
• Make sure the press release service aligns with your app

The Email - Important Components 

• What is it - Software, Hardware, etc...
• What does it do - Email Client, Music Player, iPhone Case, etc...
• Who is it for - for the iPhone, for the Apple Watch, for Windows PCs, etc...
• Why should I care/What makes it special/What need does it fill
  • Email Client - AI based Spam Filter for Administrative Assistant

The Email - Subject Line Mistakes 

• Ambiguous or Unclear Subject Line
• Being Too Clever
• Pretending Like You're Looping Back
• Timing is Important
• Keeping It Fresh
• When to Actually Follow-Up

How to build a Media Kit

• High Resolution Screenshots - PNG or JPEG
• Logos - SVG and PNG or JPEG
• Product Information - PDF - not Microsoft Word
• Reviewers Guide
  • Walkthrough Documentation
  • FAQ - Addresses questions the media will have
  • Required Files or Info - Example Files, Logins, etc...
• Contact Info - email address, social media, home page
• Videos optional - Youtube Link (for in-use) or GIF (for screenshots) 

How Can Companies Integrate the Messaging Early On

• Think About the Messaging Early In the Development Process
• Think About How It's Presented As It's Developed
• Mom Test - Rope In Friends and Family
• Look at Other PR Pages such as TextExpander's
• Live Stream or Schedule Live Presentations Usage of the App
• Using the Press for Recruiting Beta Testing

Social Media

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Patreon - empowerappshow

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Episode source