Episode 47 - Sandy Dunlop

Sandy Dunlop is a global branding expert who draws on the world of myth to tell compelling stories about the brands he represents. In an intellectually stimulating Fireside Chat with Richard, Sandy inspires listeners to trust in storytelling as a tool for getting your message across. He encourages aspiring speakers to distinguish between what he calls the ‘blue rhetoric’ of facts and the ‘red rhetoric’ of storytelling. Sandy’s ultimate message is that it is feelings that win audiences over, not facts.

Take a look at Sandy Dunlop’s branding consultancy to find out more about his storytelling genius.  

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