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Flowup Insights Team

Notes from the Flowup team in Thailand on 7-Eleven store sales and TikTok. Flowup is a 7-Eleven growth company.

Joined Joined on  Personal website https://www.flowupth.com/en
Pick one product to push: score your SKUs from TikTok Shop data before you pitch a retailer

Pick one product to push: score your SKUs from TikTok Shop data before you pitch a retailer

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3 min read
Do not approve marketing support as a listing condition until it has a per-store daily target

Do not approve marketing support as a listing condition until it has a per-store daily target

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3 min read
Compare two Thai distributor offers on the stores they already reach, not on a promised store count

Compare two Thai distributor offers on the stores they already reach, not on a promised store count

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3 min read
Split a first-year Thailand budget into three stages, not one enter-7-Eleven envelope

Split a first-year Thailand budget into three stages, not one enter-7-Eleven envelope

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3 min read
Decide whether a 7-Eleven pitch is ready, or whether you still only have a TikTok Shop story

Decide whether a 7-Eleven pitch is ready, or whether you still only have a TikTok Shop story

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3 min read
Ask who runs the first eight weeks of sell-through before you sign a master with marketing

Ask who runs the first eight weeks of sell-through before you sign a master with marketing

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3 min read
Put 7-Eleven listing and promotion fees on a per-unit basis before you agree who pays them

Put 7-Eleven listing and promotion fees on a per-unit basis before you agree who pays them

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3 min read
Grant Thailand exclusivity only after a trial with an exit you can actually use

Grant Thailand exclusivity only after a trial with an exit you can actually use

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3 min read
Choose a 7-Eleven and TikTok Shop partner by the work they will run, not by the slide

Choose a 7-Eleven and TikTok Shop partner by the work they will run, not by the slide

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3 min read
Decide how much promotion stock to commit before you agree the store count

Decide how much promotion stock to commit before you agree the store count

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3 min read
Cost a 7-Eleven Thailand listing from the shelf price before you approve the first-year budget

Cost a 7-Eleven Thailand listing from the shelf price before you approve the first-year budget

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3 min read
Build a first-round TikTok creator budget in Thailand from angles and videos, not from a headcount

Build a first-round TikTok creator budget in Thailand from angles and videos, not from a headcount

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2 min read
Compare test and control store areas before you call a 7-Eleven campaign a success

Compare test and control store areas before you call a 7-Eleven campaign a success

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2 min read
Give big and small TikTok creators different jobs before you buy headcount

Give big and small TikTok creators different jobs before you buy headcount

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2 min read
Authorize a creator TikTok as a Spark Ad before you boost it toward 7-Eleven stores

Authorize a creator TikTok as a Spark Ad before you boost it toward 7-Eleven stores

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2 min read
Cut a slow 7-Eleven Thailand SKU yourself before the range review does it for you

Cut a slow 7-Eleven Thailand SKU yourself before the range review does it for you

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3 min read
Separate TikTok Shop packs from 7-Eleven packs before the price gap starts a fight

Separate TikTok Shop packs from 7-Eleven packs before the price gap starts a fight

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3 min read
Run TikTok tests for a new product in Thailand in rounds, changing only one thing at a time

Run TikTok tests for a new product in Thailand in rounds, changing only one thing at a time

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3 min read
Work backwards from units per store per day before you approve a 7-Eleven promotion

Work backwards from units per store per day before you approve a 7-Eleven promotion

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3 min read
Ask for these five fields before you accept a 7-Eleven sales file

Ask for these five fields before you accept a 7-Eleven sales file

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3 min read
Prepare for a 7-Eleven Thailand range review before your SKU quietly stops being reordered

Prepare for a 7-Eleven Thailand range review before your SKU quietly stops being reordered

Comments
3 min read
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