Hierarchy of Needs in Startup (Maslow's Law) | Startup Guide | Ep 2 #DecodingBiz

We humans always have some of the basic needs that people try and achieve in order to move up the ladder in social status, emotional health, and become a complete person. In 1943 an American Psychologist named Abraham Maslow published a paper to understand what people need and how their needs differ. Any business is profitable only when there is demand and supply of goods, services, and products, and understanding the psyche of users is needed before you are on your way to success.

So, why do you need to understand the Hierarchy of Needs for your startup? Hear out by yourself!

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