158: Ethics by Design and Data Ethics with Rob Katz

Rob Katz is the VP of Product Management for our Office of Ethical and Humane Use of Technology here at Salesforce. He got into product management as he was getting ready to finish up his MBA and came to work for big companies like Amazon and Alexa.

In this episode, Rob and I are talking all about ethics. We discuss Ethics by Design, data ethics when it comes to building applications, and even more. Tune in to get a deeper understanding of the ethics of technology.

Show Highlights:

• Rob’s winding career journey.
• What he worked on at Alexa as the dedicated privacy project manager.
• What he does in his current role at The Office of Ethical and Humane Use of Technology.
• The lifecycle of Ethics by Design.
• Examples of well-intended designs that ended up having unintended consequences.
• What developers should think about in regards to ethics when building a new application.
• What consequence scanning workshops are.

Links:

• Rob on LinkedIn: https://www.linkedin.com/in/robertskatz/
• How to Run a Consequence Scanning Workshop - https://medium.com/salesforce-ux/how-to-run-a-consequence-scanning-workshop-4b14792ea987
• What is Ethics by Design? https://www.salesforce.com/blog/what-is-ethics-by-design/
• Responsible Marketing / Responsible Personalization - https://www.salesforce.com/blog/responsible-marketing-principles/
• New Research Reveals 4 Ways Businesses Can Maximize Trust & Savings with Personalization - https://www.salesforce.com/news/stories/salesforce-ethical-data-management-report/
• Data Ethics in our Help & Training Documentation - https://help.salesforce.com/s/articleView?id=sf.c360a_ethics.htm&type=5

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