Developer Marketing at a startup with Zivit Katz from Zigi

Zivit Katz is the VP of Marketing at Zigi. Zigi is an AI-powered personal assistant for developers. By managing your dev workflow and handling all your mundane, non-programming tasks across multiple apps directly from Slack.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In scaling DevTools, Jack explores how startups sell to developers, build tools and become successful.

What we cover

• Marketing at Zigi
• The market and users
• Learning the right language
• Understanding the developer
• The importance of marketing plans

Where to hear from Zivit

• Zivit's Linkedin 
• Zigi's Linkedin
• https://www.zigi.ai/

Where to hear from us

• Twitter: @JackSBridger
• https://blog.bitreach.io
• Newsletter: https://www.bitreach.io/

Episode source