ALTERNATE UNIVERSE DEV

Scaling DevTools

Effective developer events & developer sponsorships with Kimmy Leslie

Kimmy Leslie is a marketer at Stream. Stream power chat messaging and activity feeds for billions of global end-users across thousands of different apps.

What we cover

(00:42): What does community mean to Stream?

(01:37): What are good events like in the developer space?

(02:31): How did you find having a blank canvas of events that you could run and sponsors that you could find?

(03:30): Do you have any advice for anyone at a startup where they aren’t doing any events or sponsorship?

(05:20): Do you think sponsors and events play into the product in terms of how it develops, as well as all the relationships that you are building with different communities?

(07:38): What do you do when you have a successful sponsor, what happens next?

(08:25) Would you recommend for someone just getting started to allocate their budget between different events and sponsors?

Where to hear from Kimmy

Where to hear from us

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

Episode source