ALTERNATE UNIVERSE DEV

Scaling DevTools

Investing in community with SJ Morris

Sarah Jane Morris is the Senior Manager of Developer community at HubSpot. Hubspot is a CRM platform that brings everything scaling companies need to deliver a best-in-class customer experience into one place.

Scaling DevTools is the podcast that investigates how DevTools go from zero to one. Created by Jack Bridger, founder of BitReach. BitReach helps DevTool companies reach more developers. In this series, Jack will explore how startups sell to developers, build tools and become successful.

What we cover

(00:21): How should early-stage startups be thinking about community?

(06:09): Once the community has found momentum, what would the next focus be?

(12:27): In terms of tangibly measuring how well you're doing, what kind of things do you care about?

(18:39): Community can sometimes be put on the back burner, but at the same time you see so many of the most successful dev startups invested in community really early on. Do you see a pattern or do you have any advice for startups that are at this stage?

Links mentioned by SJ

Where to hear from us

Episode source