Shop Talk Show

249: News Publishing with Rebekah Monson

Feb 6 '17

Our guest is Rebekah Monson of Whereby.Us – a company that creates media and technology products that help people connect and engage in their cities. Is using WordPress Multisite a good idea? How can a small team manage editorial, tech, and community issues efficiently? Is there any profitability in local media?

Jump to a discussion on…

3:30 Introduction to Rebekah
5:50 Introduction to Whereby
10:50 Newsletter first approach for The New Tropic
12:30 Using Mailchimp and designing the template for client
14:50 Using WordPress for a media site
16:02 Local news on the website
17:50 Profitability in local media?
19:51 Wastelands of Google Ads on local sites
22:25 Replicating success and expanding and using WordPress Multisite
32:50 Recirculating old content in the midst of new content
36:20 Pulling together different taxonomies
37:55 Creating a greatest hits package of your content
40:35 The secret to using WordPress categories well.
46:02 Building a guide that can be resold or advertised with.
48:55 The different ways sites show you related posts.
53:30 How to balance editorial, tech, and community on a business?
59:20 Building quick, dumb things and try to make them better

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