How we went from near closure to a unicorn (Joe Thomas, CEO, Loom)

How do you build a product that people will want to share with each other? What do you do when you have two weeks left until your runway ends? How do you know that pivot is the right thing for your startup?

Back in 2015, Joe Thomas and his fellow co-founders held a meeting where they each pitched three startup ideas. They spent the next eight months striving to develop a video-based product for customer feedback but unfortunately, their startup wasn't growing as quickly as they hoped, and they found themselves with only two weeks until their runway ended.

But they didn't give up, and taking everything they learned from their journey up until then, they managed to pivot just in time to save the company from going under.

On this week's episode of 'Startup for Startup - Global', Darya Wertheim sits down with Joe to discuss Loom's inspiring journey from crisis to success. Joe candidly shares the mistakes they made when founding Loom, the questions that guided them to make the right pivot, and the obstacles they encountered along the way.

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