Syntax - Tasty Web Development Treats

How To Find Freelance Clients

Mar 20 '19

In this episode Wes and Scott talk about how to find freelance clients — tangible things you can do to position yourself and set yourself up for success.

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Show Notes

1:27 - Question from Andreas Trattner: I am a backend developer with 4+ years experience working on large systems in Europe and am considering moving toward freelancing/contracting. However, I find it difficult to discover quality opportunities. Any tips you can share on how to strategically get projects?

There isn’t a secret trove of work, and there’s no one way to do it.

4:50 - Relationships

Trust and relationships rule all. The best paying gigs are never advertised.
Who should you know?
- Other developers
  - How? Meetups, Conferences, Twitter, Slack rooms, Friends
  - Tip: Volunteering is a great way to get in to conferences, plus you often get to know people
  - Tip: If you are friends of a friend who gets a lot of work, as for a introduction
- Designers and marketers
  - You usually work together
  - How? Twitter, Email, Dribbble, Instagram
- Project managers
  - How? Cold emails, tweets
- Office managers
  - Life blood of the office - they know everyone
  - Often move into other roles
  - How? Meetups, previous employees
- Entrepreneurs
  - Lots of connections, often switching gears
  - How? Demo camps, Facebook marketing groups
- Venture capitalists
  - Have dozens of companies and tons of connections
  - How? Demo camps, introductions, cold email

19:08 - Display of expertise

It certainly is an option to just be really freaking good at what you do
Speaking at conferences and local meetups
Working on open source
- Helping in chat rooms
- Posting guides
- Maintaining docs
Offering reviews / Make things public
- Performance - Harry Roberts from CSS Wizardry
- Accessibility - HeydonWorks
- WordPress speed
- React checking
Start a podcast
Blogging
Volunteering

9:22 - Visibility

You need to let everyone know what you do. Your mom’s uncle’s friend’s cousin on Facebook might casually ask for recommendations.
Instagram / Photos. Showing people what you are doing and what you are working on will make a mental note in their head that you do that type of work.
Facebook / Twitter / Instagram
Blogging
- This makes the “vetting” process much easier
Tweeting
YouTube videos
Slack channels you are involved in

38:02 - Other tactics

SEO - Locality (Toronto designer), specific technologies (Redux contractor)
Craigslist
- This one sucks, but it can lead to decent work occasionally
- You need to be more vigilant in screening, most clients will suck
Cold asks - Just ask people what works well
- “Hey, I’m looking to book a few contracts starting June 2019. I love working with ______ and you can see my work here”
Put a phone number on your website. Seriously.
UpWork
- Won’t make as much money here because of competition
Local business listings
- Find online and offline biz listings
- Old fashioned — putting your card on bulletin boards