Adtech innovations at the retailing edge

In this episode Ledge sits down with Michael Weissman, 10-time entrepreneur, career high tech executive, and consultant to such tech allstars as Apple, Amazon, Adobe, and more.

Michael’s current adventure is Synchy, an advanced adtech product that delivers product advertising right alongside the product purchase experience, following on the success of Amazon’s ad network, and building a next generation enhancement to the concept.

Michael asks the compelling question, “Why is the best advertising OFF of the retailer’s website?” And furthermore, “Why is the worst advertising ON baked into the retail experience?”

When it comes to culture, Michael doesn’t hold back. He and his team have a strict code of constructive disagreement they use not in order to be right, but in order to get better. It’s made them a strong, effective unit for more than 6 years.

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