From whimsical consumer product to critical B2B enterprise technology

Amir Rubin co-founded Paracosm in 2013 with a mission to “3Dify the world.”

Since then he’s led the company through a total conversion from fun, visionary consumer product to critical B2B enterprise solution. What started as an idea to 3D map the world for experiential AR turned into a technology and approach that saves enterprise customers weeks of work every day.

Ledge sits down with Amir to see what it was like emotionally to transition from a visionary 3D world mapper to getting measurements inside buildings for industrial purposes and how to grow in the CEO function when you come from an engineering background.

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