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Arseny Ivanchuk profile picture

Arseny Ivanchuk

Head of Marketing, SEO at WABB in Bengaluru. I write about the WhatsApp Business Platform, the API and customer messaging.

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WhatsApp Business Quick Replies: The Rules Behind the Slash (50, 25, 3 and 15)

WhatsApp Business Quick Replies: The Rules Behind the Slash (50, 25, 3 and 15)

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6 min read
WhatsApp QR Codes and Short Links by API: Create, Edit and Retire Them from Code

WhatsApp QR Codes and Short Links by API: Create, Edit and Retire Them from Code

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6 min read
WhatsApp Messaging Limits: How the Tiers Work and What Your Code Should Watch

WhatsApp Messaging Limits: How the Tiers Work and What Your Code Should Watch

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7 min read
Who Decides a WhatsApp Template's Category? What Meta Checks and What to Handle in Code

Who Decides a WhatsApp Template's Category? What Meta Checks and What to Handle in Code

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6 min read
WhatsApp Opt-In for Developers: What Meta Requires and What to Store

WhatsApp Opt-In for Developers: What Meta Requires and What to Store

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7 min read
WhatsApp Coexistence: Use the Business App and API on One Number

WhatsApp Coexistence: Use the Business App and API on One Number

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10 min read
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