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fei mai

I write about what actually happens on social platforms: which posts get traction, what the ranking feeds really measure, and where the numbers disagree with each other.

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Pinterest's Trend Board Says Hundreds of Thousands of Pins. The Pages Say Dozens.

Pinterest's Trend Board Says Hundreds of Thousands of Pins. The Pages Say Dozens.

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2 min read
I Checked Six Instagram Accounts' Recent Posts. Reel Ratio Tracks Archive Age, Not Reach.

I Checked Six Instagram Accounts' Recent Posts. Reel Ratio Tracks Archive Age, Not Reach.

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2 min read
I Ranked X Videos by Repost Rate Instead of Views. The Lists Barely Overlap.

I Ranked X Videos by Repost Rate Instead of Views. The Lists Barely Overlap.

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3 min read
I Put Billboard's Hot 100 Next to Deezer's Chart. They Disagree on What #1 Means.

I Put Billboard's Hot 100 Next to Deezer's Chart. They Disagree on What #1 Means.

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2 min read
I Read Pinterest's Trends Page. The Pin Counts Are Two Digits, Not Six.

I Read Pinterest's Trends Page. The Pin Counts Are Two Digits, Not Six.

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2 min read
I Pulled Facebook's Public Video Board Twice in One Day. The List Kept Moving.

I Pulled Facebook's Public Video Board Twice in One Day. The List Kept Moving.

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2 min read
I Pulled X's 10 Most-Viewed Videos. Nine Were Posted by Accounts You Already Follow.

I Pulled X's 10 Most-Viewed Videos. Nine Were Posted by Accounts You Already Follow.

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3 min read
I Sampled TikTok's 10 Most-Liked Videos. They Come in Exactly Two Lengths.

I Sampled TikTok's 10 Most-Liked Videos. They Come in Exactly Two Lengths.

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3 min read
I Pulled 100 Videos From Dailymotion's Trending API. Four Accounts Own Most of It.

I Pulled 100 Videos From Dailymotion's Trending API. Four Accounts Own Most of It.

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3 min read
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